Josh May Unit 6

 Where do you stand  what questions does it raise  Regulation  There is currently no standard regulation of regulatory body to monitor social media.  However, private businesses cannot break the data protection act e.g. publishing clients' personal details without permission Cambridge Analytica - influenced the trump and the Brexit vote  Facebook data harvested from millions of people across the world to profile and target them with political messages and misinformation, without their knowledge or consent  share price has fallen by 50bn  hate speech includes  - Racism  - Homophobia  - Sexism  - Xenophobia  - Islamophobia  - Antisemitism  Terrorist attacks  Increasingly, terrorist cells and individuals are uploading graphic content and sharing it via social media. This is taken down by the relevant organisation who responded to reported content that may be offensive  The issue, though is the response tim...

 Trolling  cyber bullying  peer pressure  Fake news  Privacy productivity/addiction  Trolling/cyber bullying  When an individual/ company is persistently targeted in a negative way online, usually through social media channels The number of social media platforms available has lead to a proliferation in this, as has the fact that users enjoy a degree of anonymity when posting via social media sites.  Case study ariana grande  After she split with rapper boyfriend mac miller, and the latter died through a drug overdose, grande was trolled online. As a result, she disabled her Instagram comments for a time  Cyber bullying  When an individual is targeted online through hurtful or threatening messages, generally online.  Seventeen-year-old Felix Alexander had repeatedly been told he was worthless, ugly, and hated by anonymous bullies online - he tragically died after being hit by a train. ARIANE GRANDE  nimrod severn  htt...

 - The expansion of a brand to a global scale  - how something will gain international attention  Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies.  Social media has contributed to this, with the way in which users of a network can connect in an instant  Negatives :( - Censorship is different in different countries  - Can be copyrighted - Can be abused  - cyber bullying - negative media being created/ shared  - Hackers can steal personal information - GDPR breaches  - inappropriate content shared/ created  - your digital footprint is permeant - too much time spent browsing   Positives :) - Large audience  - Gain a lot of attention from different channels  -  Its easy to stay in cont...

 Personal Vs professional  Social media is used by individuals to document aspects of their day-to-day lives - so sharing their videos of their holidays that no one else wants to see. Essentially, it is a breeding ground for vanity.  There is a degree to which there is a cross-over between personal and professional - in which people use their social media accounts to further their own business interests. This might be an existing celebrity, though increasingly, the lines are becoming blurred- with celebrity bloggers, vloggers, youtube   - they have sponsorships - sponsored by a brand  to promote their brand  - Ad revenue: approximately $1K per million views  - partener programe: youtube + content creators have a partner ship  Merchandise - items branded on Yt and sold  Affiliates - to earn money Yt becomes affiliates  paid subscriptions - views pay for special content  BBC article  - James charles  - US - UK  - G...

Research task: Tumblr - is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. - they are able to distribute to their audiences through their website and app  Flickr - is an American image hosting and video hosting service, as well as an online community. It was created by Ludicorp in 2004 and has been popular with hosting high resolution photos by amateur and professional photographers -  they are able to distribute to their audiences through their website and app Vimeo - is a video hosting, sharing, and services platform headquartered in New York City. Vimeo operates on an ad-free basis, and instead derives revenue by providing subscription plans for businesses Pinterest - is an American image sharing and social media service designed to enable saving and discovery of information on the World Wide Web using images and, on a ...

 Wikinomics - Bitcoin ?? 2006 tappscott  How mass collaboration changes everything Traditional collaboration has been superseded on a huge scale   Wikinonics says smart firms can use the power of collaboration to innovate grow and succeed  Wikinomics is based on a 9 million pound project  Shows how the masses can access this  old models of consumption  cinema  radio  magazines  The long tail theory  chris anderson  first published in 2004  concerns mass Vs niche products and audiances 

Individuals:   - it is used to promote a personal image  - To promote themselves  - to show their lifestyle  - Industry:  - it is used to further their brand image  - to promote their film/movie  - distribution  - collaboration - synergy   Cross promotion - when a company promotes its own products through its own products  Case study (Avengers Endgame) Anthony and joe russo, 2019  Part of a wider marvel franchise, bringing together a number of characters from previous films  it has grossed over $2.7 billion worldwide from 2019 it was highest grossing film and second highest of all time.  it is the highest grossing based of a comic  highest grossing made by disney  it is Linked to the social media as they used the platform to interact with the fans They only showed very little parts of the film in trailer  reaches mass audiences as they are all on the different  platforms from the actors to dis...