Social media and globalisation - The Impact
Web 1.0 (1990-2000) The 'web' was initially developed in 1991 by sir Tim Berners-Lee It was originally an information space, wherein consumers could access information. It was fairly static, through hypertext (i.e. text that could be linked) was in development. Web 2.0 (2000-2010) A term coined by Tim O' Rielly and Dale dougherty in 2004 Essentially, it is the theory that websites increasingly offered the potential for audience participation and collaboration in 2004, David Gauntlet suggested that traditional models of media 'gatekeeping' (Mediated to the 'little people' by 'media gods') were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers Media Gatekeeping : A traditional method whereby large companies or creators would provide content to consumers Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Inter...