Creating and distributing via social media

 Wikinomics - Bitcoin ??



2006 tappscott 



How mass collaboration changes everything

Traditional collaboration has been superseded on a huge scale  


Wikinonics says smart firms can use the power of collaboration to innovate grow and succeed 


Wikinomics is based on a 9 million pound project 

Shows how the masses can access this 


old models of consumption 

cinema 

radio 

magazines 


The long tail theory 

chris anderson 

first published in 2004 

concerns mass Vs niche products and audiances 


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