Social Media: Purposes and uses

Individuals: 

 - it is used to promote a personal image 

- To promote themselves 

- to show their lifestyle 

-


Industry: 

- it is used to further their brand image 

- to promote their film/movie 

- distribution 

- collaboration

- synergy  


Cross promotion - when a company promotes its own products through its own products 


Case study (Avengers Endgame)

Anthony and joe russo, 2019 


Part of a wider marvel franchise, bringing together a number of characters from previous films 

it has grossed over $2.7 billion worldwide from 2019 it was highest grossing film and second highest of all time. 

it is the highest grossing based of a comic 

highest grossing made by disney 


it is Linked to the social media as they used the platform to interact with the fans

They only showed very little parts of the film in trailer 

reaches mass audiences as they are all on the different  platforms from the actors to disney and marvel





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