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unit 6 Paper

  1a) i) Have access to specific film fan audiences by including use of hashtags when posting content   ii) Can tag in larger production companies to reach them to promote their talents  iii) Has the opportunity to gain feedback from audiences and respond through comments  1b) professional focus groups can be set up on such apps with specific subject titles. They can connect users with similar content and focus boards which gives the opportunity to collaborate with other professionals  1c)  i) Online technologies and cloud services have allowed audiences to access programs such as Unity and Flow lab meaning that users can now create content, save it in the could and share it with friends   ii) The expansion of broadband speeds and wifi connections have allowed for the mass downloading of new games via the internet so users no longer have to buy physical copies for games consoles  2a) Social media services such as linked in allowed potent...
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Section B - Planning and managing a social media campaign

 worth 30 out of the overall 60 marks - 45 mins on this section -  Checklist  - Target audience  - Content  - Social media channels  - Blended synergy  - Milestones and timelines  - Personnel  - Legal and ethical issues  - Feedback from audience Aims, purposes and targets of social media campaigns  Due consideration must be given to what the product is, what the aims are and who the TA is  One of the first facets of this is whether you are targeting a mass or niche audience Subculture Youth subcultures are especially important in the digital age, because their participants are digital natives - people who have grow up with digital technologies, never knowing any different  Subcultures are often defined by taste in music and clothing  However, older people are increasingly adept at accessing social media - e.g. church groups around the country  Subcultures differentiate themselves from the larger group as a whole ...
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Ideas generation and collaborative projects

How can you use social media to generate ideas for a project:   Polls  Quantitate & Qualitative data  Audience feedback  comments  Story's Hashtags Slack: Slack is a channel based messaging platform. With slack, people can work together can work together more effectively, connect all their software tools and services and find the information that they need to do their best work with a secure enviroment  Funding and personnel: Crowd funding - is funding a project or venture by raising money from a large number of people who each contribute a relatively  small amount , typically via the internet  - Go fund me - kick starter - indigogo  crowd sourcing -  involves seeking knowledge, goods, or services from a large body of people. these people submit their ideas in response to online requests made either through social media, smartphone apps or dedicated crowd sourcing platforms . -  Sheffield soup: an example of grassroots proj...
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Regulation, good practice and censorship

 Where do you stand  what questions does it raise  Regulation  There is currently no standard regulation of regulatory body to monitor social media.  However, private businesses cannot break the data protection act e.g. publishing clients' personal details without permission Cambridge Analytica - influenced the trump and the Brexit vote  Facebook data harvested from millions of people across the world to profile and target them with political messages and misinformation, without their knowledge or consent  share price has fallen by 50bn  hate speech includes  - Racism  - Homophobia  - Sexism  - Xenophobia  - Islamophobia  - Antisemitism  Terrorist attacks  Increasingly, terrorist cells and individuals are uploading graphic content and sharing it via social media. This is taken down by the relevant organisation who responded to reported content that may be offensive  The issue, though is the response tim...
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Negative impacts

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 Trolling  cyber bullying  peer pressure  Fake news  Privacy productivity/addiction  Trolling/cyber bullying  When an individual/ company is persistently targeted in a negative way online, usually through social media channels The number of social media platforms available has lead to a proliferation in this, as has the fact that users enjoy a degree of anonymity when posting via social media sites.  Case study ariana grande  After she split with rapper boyfriend mac miller, and the latter died through a drug overdose, grande was trolled online. As a result, she disabled her Instagram comments for a time  Cyber bullying  When an individual is targeted online through hurtful or threatening messages, generally online.  Seventeen-year-old Felix Alexander had repeatedly been told he was worthless, ugly, and hated by anonymous bullies online - he tragically died after being hit by a train. ARIANE GRANDE  nimrod severn  htt...
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Globalisation

 - The expansion of a brand to a global scale  - how something will gain international attention  Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies.  Social media has contributed to this, with the way in which users of a network can connect in an instant  Negatives :( - Censorship is different in different countries  - Can be copyrighted - Can be abused  - cyber bullying - negative media being created/ shared  - Hackers can steal personal information - GDPR breaches  - inappropriate content shared/ created  - your digital footprint is permeant - too much time spent browsing   Positives :) - Large audience  - Gain a lot of attention from different channels  -  Its easy to stay in cont...
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Purposes and uses personal Vs professional Vs celebrity

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 Personal Vs professional  Social media is used by individuals to document aspects of their day-to-day lives - so sharing their videos of their holidays that no one else wants to see. Essentially, it is a breeding ground for vanity.  There is a degree to which there is a cross-over between personal and professional - in which people use their social media accounts to further their own business interests. This might be an existing celebrity, though increasingly, the lines are becoming blurred- with celebrity bloggers, vloggers, youtube   - they have sponsorships - sponsored by a brand  to promote their brand  - Ad revenue: approximately $1K per million views  - partener programe: youtube + content creators have a partner ship  Merchandise - items branded on Yt and sold  Affiliates - to earn money Yt becomes affiliates  paid subscriptions - views pay for special content  BBC article  - James charles  - US - UK  - G...
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