Purposes and uses personal Vs professional Vs celebrity

 Personal Vs professional 


Social media is used by individuals to document aspects of their day-to-day lives - so sharing their videos of their holidays that no one else wants to see. Essentially, it is a breeding ground for vanity. 


There is a degree to which there is a cross-over between personal and professional - in which people use their social media accounts to further their own business interests. This might be an existing celebrity, though increasingly, the lines are becoming blurred- with celebrity bloggers, vloggers, youtube  



- they have sponsorships - sponsored by a brand  to promote their brand 
- Ad revenue: approximately $1K per million views 
- partener programe: youtube + content creators have a partner ship 
Merchandise - items branded on Yt and sold 
Affiliates - to earn money Yt becomes affiliates 
paid subscriptions - views pay for special content 


BBC article 

- James charles 

- US - UK 

- Gridlock in Birmingham



she has 191 Million followers  

her net worth is 780 million 

facebook: 29 m  

twitter: 67.5m 

Youtube: 1.76 



male gaze 

Celebrity background 

Kanye west 

fashion icon 

extended family 

fame 


Before she was known for keeping up with the kardashians, Kim K ran into a bit of a PR mess. That infamous, intimate video of her and her boyfriend spread across the internet like wildfire. However she turned it into a posotive launching her own TV show from the publicity created 



Donald trump 

Ordinarily, the discourse of US presidents is filtered through to the public after careful speech writing from spin doctors. Not so with the donald, who regularly takes to social media - specifically, twitter - to air his views. 


Hierarchy of needs 

Abraham Maslow's hierarchy of needs pyramid is a useful model, which adresses human needs that exist beyond basic survival 

it's not specific to media but has been used and developed among different subjects and ideas. its principles can be usefully applied to social media 

Maslow's hierarchy of needs 

physiological needs - 

Safety needs - 

Love and belonging - this is a majour one for social media - building groups dedicated to people or things. these can often be very niche 

Esteem -

Self actualisation -



First social media - The well 

- it is the 1st online community movement 

- Virtual community 

- Founded end of 20th century 

- a place to generate ideas 

- one of the ideas: craigs list 

- first well comm > California  

- Membership: $15 


Linked in - A business oriantated service that allows users to share online CV profiles in order to communicate with other business professionals and gain employment  

Formed in 2002, its one of the earliest networking sites that offered users the ability to communicate for employment and career progression 


Social Tv 

Many media institutions - especially television - encouraging audiances to use social media. watching television is increasingly becoming integrated with social networking via smart tv and black box devices 


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