Globalisation

 - The expansion of a brand to a global scale 

- how something will gain international attention 


Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies. 

Social media has contributed to this, with the way in which users of a network can connect in an instant 


Negatives :(

- Censorship is different in different countries 

- Can be copyrighted

- Can be abused 

- cyber bullying - negative media being created/ shared 

- Hackers can steal personal information - GDPR breaches 

- inappropriate content shared/ created 

- your digital footprint is permeant

- too much time spent browsing  


Positives :)

- Large audience 

- Gain a lot of attention from different channels 

-  Its easy to stay in contact 

-  Media products 

- form of escapism and entertainment 


'Citizen journalist' 

John Simpson - BBC war correspondent - before digital technology newsreel would have been taken out of war torn countries by travelers at the airport on onboard flights  

Citizen journalist: 

The way in which audiences utilise the function of social media to instantly communicate ideas to others 


Citizen journalists can now publish thoughts, comments, photographs and videos instantaneously, sharing them globally. This has revolutionised how we see the world around us, and how news is reported. it's no longer solely in the hands of news/media conglomerates  


Negatives 

- Fake news 


power of the hashtag 

Moral panic - Cohen - When something happens in society it can create large scale panic 


Global village

The way in which the web connects people from all over the world 

The term was coined by Marshal McLuhan in 1964. Basing his theories on the rise of television, he suggested new technologies could lead to a library network where people could access all manner of information. 

This was realised with the advent of the internet and web 2.0 geographical boundaries have been eroded as a result 


Web Utopians - such as David Gauntlet,  celebrated the potential for collaboration and connectivity with new technologies will benefit the world, allowing societies to come together


Electronic Agora - a term coined by Rheingold in 1991 - is used to describe online meeting spaces, such as forums and chat rooms, where people can discuss topics, ideas and ways to achieve collaboration of projects


Open source - Material that can be used or altered by companies as they wish 

Esports - Virtual sports that run on an electronic system, including MMORPGs. Esports communities have developed to such an extent that users come together in stadium venues to compete. 


Soundcloud 

- a platform allowing people to get their music out to a audience 

- Anyone can put music on the platform 

- music is usually on Soundcloud first  

- You can upload all the sounds you want 

- Its free to use and has a large plethora of music 


Kick starter 

Crowdfunding is a major way in which contemporary projects in all business sectors have been set up in the last 10 years 

Launched in 2009, Kickstarter now has an average of 25,000 projects per year. Music, video gaming, film production and television have all benefitted 


Youtube tutorials - a way in which individuals are sharing ideas via social media channels. This is a good example of globalisation, where users across the globe can access content posted by other users. Often, these are very niche - see primitive tech. 

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