Josh May Unit 6

 worth 30 out of the overall 60 marks - 45 mins on this section -  Checklist  - Target audience  - Content  - Social media channels  - Blended synergy  - Milestones and timelines  - Personnel  - Legal and ethical issues  - Feedback from audience Aims, purposes and targets of social media campaigns  Due consideration must be given to what the product is, what the aims are and who the TA is  One of the first facets of this is whether you are targeting a mass or niche audience Subculture Youth subcultures are especially important in the digital age, because their participants are digital natives - people who have grow up with digital technologies, never knowing any different  Subcultures are often defined by taste in music and clothing  However, older people are increasingly adept at accessing social media - e.g. church groups around the country  Subcultures differentiate themselves from the larger group as a whole ...

How can you use social media to generate ideas for a project:   Polls  Quantitate & Qualitative data  Audience feedback  comments  Story's Hashtags Slack: Slack is a channel based messaging platform. With slack, people can work together can work together more effectively, connect all their software tools and services and find the information that they need to do their best work with a secure enviroment  Funding and personnel: Crowd funding - is funding a project or venture by raising money from a large number of people who each contribute a relatively  small amount , typically via the internet  - Go fund me - kick starter - indigogo  crowd sourcing -  involves seeking knowledge, goods, or services from a large body of people. these people submit their ideas in response to online requests made either through social media, smartphone apps or dedicated crowd sourcing platforms . -  Sheffield soup: an example of grassroots proj...