Josh May Unit 6

Research task: Tumblr - is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. - they are able to distribute to their audiences through their website and app  Flickr - is an American image hosting and video hosting service, as well as an online community. It was created by Ludicorp in 2004 and has been popular with hosting high resolution photos by amateur and professional photographers -  they are able to distribute to their audiences through their website and app Vimeo - is a video hosting, sharing, and services platform headquartered in New York City. Vimeo operates on an ad-free basis, and instead derives revenue by providing subscription plans for businesses Pinterest - is an American image sharing and social media service designed to enable saving and discovery of information on the World Wide Web using images and, on a ...

 Wikinomics - Bitcoin ?? 2006 tappscott  How mass collaboration changes everything Traditional collaboration has been superseded on a huge scale   Wikinonics says smart firms can use the power of collaboration to innovate grow and succeed  Wikinomics is based on a 9 million pound project  Shows how the masses can access this  old models of consumption  cinema  radio  magazines  The long tail theory  chris anderson  first published in 2004  concerns mass Vs niche products and audiances 

Individuals:   - it is used to promote a personal image  - To promote themselves  - to show their lifestyle  - Industry:  - it is used to further their brand image  - to promote their film/movie  - distribution  - collaboration - synergy   Cross promotion - when a company promotes its own products through its own products  Case study (Avengers Endgame) Anthony and joe russo, 2019  Part of a wider marvel franchise, bringing together a number of characters from previous films  it has grossed over $2.7 billion worldwide from 2019 it was highest grossing film and second highest of all time.  it is the highest grossing based of a comic  highest grossing made by disney  it is Linked to the social media as they used the platform to interact with the fans They only showed very little parts of the film in trailer  reaches mass audiences as they are all on the different  platforms from the actors to dis...

  Web 1.0 (1990-2000) The 'web' was initially developed in 1991 by sir Tim Berners-Lee  It was originally an information space, wherein consumers could access information. It was fairly static, through hypertext (i.e. text that could be linked) was in development.  Web 2.0 (2000-2010) A term coined by Tim O' Rielly and Dale dougherty in 2004  Essentially, it is the theory that websites increasingly offered the potential for audience participation and collaboration  in 2004, David Gauntlet suggested that traditional models of media 'gatekeeping' (Mediated to the 'little people' by 'media gods') were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers   Media Gatekeeping : A traditional method whereby large companies or creators would provide content to consumers Gatekeeping  is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Inter...