Social media and globalisation - The Impact
Web 1.0 (1990-2000)
The 'web' was initially developed in 1991 by sir Tim Berners-Lee
It was originally an information space, wherein consumers could access information.
It was fairly static, through hypertext (i.e. text that could be linked) was in development.
Web 2.0 (2000-2010)
A term coined by Tim O' Rielly and Dale dougherty in 2004
Essentially, it is the theory that websites increasingly offered the potential for audience participation and collaboration
in 2004, David Gauntlet suggested that traditional models of media 'gatekeeping' (Mediated to the 'little people' by 'media gods') were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers
Media Gatekeeping: A traditional method whereby large companies or creators would provide content to consumers
Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication
Web 2.0 allows users to interact and collaborate with each other in a social media dialouge as creators of user-generated content.
Web 2.0 or new digital media shapes the relations of public/private, work/non-work, home/outside home
Mobile phones enhance social connections that have always existed: gossip, making arrangements etc.
Web 3.0(2010-2020)
the so called semantic web. Web 3.0 was a term first used by John Markoff in 2006
The semantic web is the process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences
Effectively, the web becomes 'intelligent' - it tracks your preferences and habits. In a commercial sense, personalised advertisement can reach you.
Web 4.0(2020-2030)
The Future
Database of personal information
Potential for intelligent avatar agents acting, for example, as shopping assistants for audiences.
Social media channels
Social media is used by individual members of the public, media producers, celebrities, commercial businesses, Political activists, new agencies, charities, and many other groups to communicate and reach out to audiences.
the channels are the different types of products used in order to do this.
Prosumer: create UGC (user generated content) is someone who makes or produces content they are typically non-professionals
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