Section B - Planning and managing a social media campaign

 worth 30 out of the overall 60 marks - 45 mins on this section - 


Checklist 

- Target audience 

- Content 

- Social media channels 

- Blended synergy 

- Milestones and timelines 

- Personnel 

- Legal and ethical issues 

- Feedback from audience


Aims, purposes and targets of social media campaigns 


Due consideration must be given to what the product is, what the aims are and who the TA is 

One of the first facets of this is whether you are targeting a mass or niche audience


Subculture

Youth subcultures are especially important in the digital age, because their participants are digital natives - people who have grow up with digital technologies, never knowing any different 


Subcultures are often defined by taste in music and clothing 


However, older people are increasingly adept at accessing social media - e.g. church groups around the country 


Subcultures differentiate themselves from the larger group as a whole they offer a platform with similar backgrounds,, lifestyles, professions or hobbies to communicate and connect. Strange and surprising subcultures exist in the world and social media platform has spurred the creation and regeneration of subcultures 


Folksonomy - Whereby users of online and social media technologies use tagging in order to position their content in others web searches to aid collaboration and sharing 

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